Successful entrepreneur and business owner Hector Montalvo sheds light on why everyone needs a powerful personal brand.
Everyone looks to achieve personal success, and this can be defined by several measures. Hector Montalvo CEO of Source Marketing Direct, urges people to ensure they take the time to develop a positive personal brand. Similarly to a business brand, a personal brand is the perceived image of a company, product or service. Modern brands are ensuring their values and ethics are visible to the consumer and Hector Montalvo urges people to approach their personal brand in the same way. Those who are successful in creating a positive personal brand will see an accelerated journey to business and personal success.
In the modern digital age, there are multiple platforms for people to use to gather a perception of a person, from social media sites to public appearances and behaviour. To maximise the opportunities derived from a powerful personal brand, it is vital to consider how and when certain platforms are used. Hector Montalvo also urges people to consider the impact of association and how these decisions will alter their desired image.
Source Marketing Direct reveal the benefits of developing a powerful personal brand:
Source Marketing Direct is a sales and marketing firm located in London. The company specialises in delivering personalised marketing campaigns to its clients’ ideal consumers via face-to-face contact. This helps to drive long-lasting and personal business relationships between brand and consumer, as well as increased customer acquisition, awareness and brand loyalty for their clients.
Source : https://www.entrepreneur.com/article/289278