London-based motivational speaker and owner of Source Marketing Direct, Hector Montalvo flew over to Houston last weekend to watch his New England Patriots produce the greatest comeback in NFL Super Bowl history.
Mr. Montalvo was rewarded for his decision to travel back to the states by witnessing the historic event which saw the Patriots beat the Atlanta Falcons 34-28 in overtime – a first in NFL Super Bowl history – which led them to claw back a fifth Super Bowl title in the process. Tom Brady became the first quarterback to win a fifth Super Bowl title, and just the second player ever to achieve such a feat. He also broke his own Super Bowl record with a whopping 43 pass completions, and amassing a total of 466 passing yards – the most ever documented.
This was Mr. Montalvo’s third Super Bowl, seeing his team lose once in Indianapolis, and win twice in Phoenix, and now Houston. He loves attending the events as they produce a combination of excitement, R&R and networking opportunities. Off the field, one of the main topics of conversation this year was the Super Bowl advertising spend. This year is said to have matched 2016, with 30 second advert spots selling for an average of 5 million dollars a piece. Wix, Budweiser, Honda and Mercedes-Benz all shelled out for the expensive coverage, which is a result of the game’s extremely high viewership and wide demographics.
Looking back, Mr. Montalvo of Source Marketing Direct particularly enjoyed the Honda advert, and believed it really captivated its audience. The motor company produced a cheery, innovative advert that made yearbook photos of celebrities come alive. The celebrities included Tina Fey, Robert Redford, Amy Adams, Steve Carell, and Jimmy Kimmel – all telling us to keep dreaming big, as no one thought they would make it when they were younger either.
Consumers today are much too savvy to simply follow blindly a brand that airs a commercial during the Super Bowl for the simple reason that it is the most watched event in the world, however there are a lot of marketing opportunities available to companies who have enough money in the bank for a Super Bowl ad – as demonstrated by the Honda advert.
Source Marketing Direct is a sales and marketing firm located in London. The firm specialises in delivering personalised marketing campaigns to their clients’ ideal consumers via face-to-face contact. This helps to drive long-lasting and personal business relationships between brand and consumer, as well as increased customer acquisition, awareness and brand loyalty for their clients.
Sources:
http://www.bbc.co.uk/sport/american-football/38876834
https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/02/05/the-five-best-super-bowl-commercials/?utm_term=.b07998948fc7
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