The modern business world is full of hungry sharks and people willing to do almost anything to get ahead. That means that many business people offer more than they can deliver, which results unfavourably for their firms. Source Marketing Direct understands that by committing to underpromise and overdeliver, means clients are often delighted with the results achieved by the company.
“Underpromising and overdelivering have always been main strategies both as an entrepreneur and as a mentor,” states Hector Montalvo, Managing Director at the firm. “Throughout the years, I’ve learnt that clients are often pleased when we don’t promise too much, being realistic about goals that are set. Of course, we frequently go above and beyond for our clients, which leaves them with a positive impact, when it comes to us. As a coach, leader and mentor, the same thing also applies. To keep your followers believing in you, you can’t fail them. When you’re a leader, your team can often see you like a superhero that can do just about anything, and that’s what you have to live up to in that position,” added Mr Montalvo.
Recently, an article on entrepreneur.com caught the attention of Mr Montalvo. While reading “How Consistency Helped This Entrepreneur Build His Business” an article about Adrian Morrison (who has a business teaching e-commerce), Mr Montalvo was able to relate Morrison’s techniques and strategies to his own.
In the words of Mr Morrison
“When you sell somebody something … under-promise, over-deliver, continue their education and they’ll continue to come back and invest in your stuff,” states Adrian Morrison in the article. Mr Montalvo relates this to himself and the way he executes his day to day activities – mainly his coaching. Mr Montalvo likes to set the pace and be an example of how things are done and what is possible. The highest bar is always his own, but he doesn’t only talk the talk, he likes to walk the walk.
Always provide value
Customers often like to get more than they were sold. One of the reasons that Source Marketing Direct can produce such good results for their clients is the way the firm teaches and coaches its contractors to sell. Through this program, customers are treated in the way that their clients intend, and the experience provides knowledge and support.
What does your audience want?
Understanding the feedback you get is something that Mr Montalvo is also used to doing. In the article, Mr Morrison suggests listening to what the audience is saying, to give them the content they want. It’s a similar situation for Source Marketing Direct, where they reflect on the feedback they get and develop strategies to move forward with their campaigns.
However you look at it, it’s essential to produce results while also listening to what your client’s needs are. By underpromising and overdelivering, your excellent results will be praised, and you’ll end up with happy clients. By always providing value and understanding your clients, you’ll always be able to achieve this. Moving forward, Source Marketing Direct will be focusing on continuing to produce excellent results and hope to expand into new markets.