Source Marketing Direct, London based marketing and sales firm, discuss a new strategy in training and development used in professional sport including Olympic level athletes; video learning.
Using video for training and education has become increasingly popular over the last five years. Research has shown that people learn best with a combination of both visual and audio stimulation, thus video, as opposed to reading or lecture style learning has proven to be more effective for the human memory (Access Science, McGraw Hill). Source Marketing Direct reveal the technique is used in many industries, but perhaps the most commonly know is within sports. Professional athletes and sports teams watch videos of their own, as well as competitor’s performances, to review best practices and yield fresh strategy. With the pending Olympic Games to be held in London this year and hype already in the UK media, Source Marketing Direct has been quick to apply video learning to its strategy.
Source Marketing Direct has implemented video into many aspects of their business practices with one purpose in mind – to improve quality customer acquisitions. Hector Montalvo, Managing Director of Source Marketing Direct says “We are always looking for new tools that can aid our performance as a business. We have taken a lot from sport over the years, I believe the mentality required to be successful in a sporting career is the same that is required in direct marketing and sales. Both industries are competitive in attaining results, always wanting a ‘win’. Utilising video is proving to be very helpful in this. Primarily, it has enabled us to effectively manage our unique selling point, our face to face approach, with the goal to improve the customer experience.”
Source Marketing Direct, Hector Montalvo continues “Olympic athletes use video software for movement analysis to prepare for their performance in the games; we use it in the exact same way to see what our ‘practice’ run looks like before we stand in front of a customer with a presentation.”
BBC News outlined in December 2011, what technology would mean for businesses in 2012, the points of interest including the impact of social media and Apples releases in both the iPhone and iPad devices. Hector Montalvo of Source Marketing Direct agrees “Using video is still in the test phase, but the technology we are planning to roll out will see every Independent Sales Advisor in the country working with an iPad for the face time and video functionality, the technology is amazing”.
Source Marketing Direct, London based marketing and sales firm, plan to develop the use of video to advance its business and hopes to have the project completely active by July this year.