Source Marketing Direct have spoken of their delight in launching a new customer acquisition campaign with one of the biggest global players in the loyalty card sector, and urge British consumers to scan the market for savings in the run-up to Christmas.
Source Marketing Direct is a London-based outsourced sales and marketing company that is committed to ‘bringing back the handshake’ between brands and consumers, with personal and tailored interactions. The firm is strong advocates of empowering consumers through increased transparency, and are especially delighted to be working alongside their newest patron as it allows them to extend this vow.
Their new client’s membership programme gives customers candid control over savings, which Source believe falls in line perfectly with their own pledge to increase transparency in the customer research phase of purchasing. The innovative savings platform operates through user memberships to offer genuine discounts and freebies across over half of the world’s top 100 brands. They provide impressive savings in a plethora of sectors including travel, food & drink, entertainment, retail and many more.
Source Marketing Direct acknowledges that there are many loyalty and membership programmes on the market which currently offer a below-par service, and don’t have the consumer’s interests at heart. This is where their new client excels, as their meteoric rise has been due in part to their customer-centric service. The firm wants to encourage British spenders to spend half an hour online in the near future, searching which loyalty or savings programmes could benefit them in the run-up to Christmas.
The loyalty card giants claim their service ‘gives consumers the power to command superb savings with the UK’s best-loved brands’, and they have an app which imitates an electronic version of the card on both iOS and Android. Source Marketing Direct argue away from smartphones, face-to-face interaction with consumers promotes the development of ongoing relationships that build trust, not only in a representative but also in a brand.
“We are thrilled to be acquiring customers on our new client’s behalf in what will be a testing and energetic campaign. Our team are excited to begin educating British consumers about the savings options available to them, should they be interested in pursuing such ventures,” stated Hector Montalvo, Managing Director of Source Marketing Direct.
Source Marketing Direct plan to grow to 150 agents to meet the requirements for their new client, setting a lofty target of acquiring 15,000 acquisitions a month for them by the end of the Q1.
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